What Is The Value Of A Facebook Like Or Twitter Follower?

Every wondered what the value of a Facebook share or Twitter follower is?

Well a new report from Chompon.com (PDF) starts to answer those types of questions as their research allows them to put a value of social action in e-commerce transactions.

In generating the report, ChompOn focused on the immediate next sale, which means that these numbers are low. That being said, they do provide a starting point in discussing the value of social actions.

• Facebook Share: $14
• Facebook Like: $8
• Twitter Tweet: $5
• Twitter Follow: $2

To how did ChompOn calculate these values? Here is their methodology:  Read more... (243 words, 1 image, estimated 58 secs reading time)

This is a preview of What Is The Value Of A Facebook Like Or Twitter Follower?.Read the full post (243 words, 1 image, estimated 58 secs reading time)

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